As one of the most dynamic social platforms, Snapchat continues to capture attention with its highly engaged audience and innovative features. What started as a way for users to share fleeting photos has evolved into a global hub for communication, discovery, and brand storytelling. From short-form videos to interactive filters, Snapchat offers a direct connection between people and the moments that matter to them.
For businesses and marketers looking to make that connection measurable, ShortifyMe’s Snapchat link shortener makes it easy to create custom links and QR codes that track engagement and performance across campaigns.
Below, we’ll explore the latest Snapchat statistics highlighting the platform’s growth, audience, insights, and advertising trends.
Key Snapchat Statistics
Snapchat remains one of the most influential players in the social media landscape. The platform boasts 900 million monthly active users (MAU) and 460 million daily active users (DAU), showing that nearly half of its users engage on a daily basis. In 2024, Snapchat’s annual revenue increased by 15.2%, reaching $5.3 billion, though the company did not turn an annual profit, reporting a net loss of $697 million for that year.
The app’s reach continues to expand globally, with 432 million people using Snapchat daily, and 23% of those users are based in the U.S. More than 105 million Snapchat users are located in the United States alone. Meanwhile, seven million subscribers have opted into Snapchat’s premium service, demonstrating the growing appeal of exclusive features.
Despite ongoing competition, Snapchat’s parent company, Snap Inc., maintained a market capitalization of $25.5 billion as of mid-2024, reflecting investor confidence in its long-term potential.
For those looking to create a measurable impact from this massive audience, signing up with ShortifyMe offers a simple way to connect your Snapchat marketing to actionable data and performance insights.
How Many People Use Snapchat?
Snapchat’s user base continues to climb steadily, both globally and domestically. In April 2025, the company announced it had surpassed 900 million monthly active users worldwide, marking another major milestone. The platform also reached 469 million daily active users, up from 460 million earlier that same year, illustrating consistent engagement growth.
Looking ahead, forecasts suggest that the global number of Snapchat users will increase by 165.7 million between 2024 and 2028. In the U.S., the number of users is expected to rise by 5.7 million over the same period. This steady growth points to Snapchat’s resilience and continued appeal, especially among younger audiences and mobile-first users.
Snapchat Gender Demographics
The gender distribution on Snapchat is nearly even, reinforcing its wide-reaching appeal. According to the most recent Snapchat stats, 48.4% of users are female, while 50.7% are male, and 0.9% identify as unspecified.
This balance indicates that Snapchat isn’t dominated by one particular gender audience, making it a strong platform for brands targeting broad consumer groups. Whether a campaign focuses on lifestyle, fashion, gaming, or entertainment, Snapchat’s gender mix offers marketers flexibility and reach across demographics.
| Gender | Share Of Snapchat Users |
| Female | 48.4% |
| Male | 50.7% |
| Unspecified | 0.9% |
Snapchat Age Demographics
Age plays a major role in defining Snapchat’s core audience. The platform remains especially popular among younger users, with 38% of its audience between the ages of 18 and 24, which is a group known for being highly engaged and responsive to authentic content.
Meanwhile, 19.2% of users fall within the 13 to 17 age range, reinforcing Snapchat’s strong presence among teens. As age increases, user share declines, with 24.2% aged 25 to 34, 14.3% aged 35 to 49, and just 3.8% of users aged 50 and older.
These Snapchat statistics show that the platform remains a go-to space for younger generations who favor creativity, real-time interaction, and visual communication, key insights for brands hoping to reach Gen Z and Millennials where they spend their time.
The following table displays the Gender distribution of Snapchat users.
| Age Group | Share of Snapchat Users |
| 13 to 17 | 19.2% |
| 18 to 24 | 38.0% |
| 25 to 34 | 24.2% |
| 35 to 49 | 14.3% |
| 50 years and above | 3.8% |
Snapchat Users by Country
Snapchat’s reach is far from limited to the United States. In fact, India leads the world with 210.9 million users, followed by the United States with 105.01 million. Other major markets include Pakistan (39.55 million), France (28.45 million), and Saudi Arabia (25.39 million).
The United Kingdom (23.48 million), Germany (21.73 million), Nigeria (20.29 million), Egypt (19.78 million), and Iraq (18.7 million) also make the top ten, with additional audiences emerging in Turkey, Mexico, and Canada.
This global spread reveals how Snapchat has successfully connected cultures and communities worldwide. For businesses looking to expand their reach beyond a single market, these numbers show why a localized content strategy can be so impactful.
The following table displays the countries with the highest number of Snapchat users worldwide.
| Country | Number of Snapchat Users |
| India | 210.9 Million |
| United States of America | 105.01 Million |
| Pakistan | 39.55 Million |
| France | 28.45 Million |
| Saudi Arabia | 25.39 Million |
| United Kingdom | 23.48 Million |
| Germany | 21.73 Million |
| Nigeria | 20.29 Million |
| Egypt | 19.78 Million |
| Iraq | 18.7 Million |
| Turkey | 15.59 Million |
| Mexico | 15.49 Million |
| Canada | 12.25 Million |
Snapchat Revenue
While Snapchat’s growth story is impressive, its financial performance highlights both progress and challenges. In 2024, Snap Inc. generated approximately $5.36 billion in global revenue, up from $4.61 billion in 2023. The company’s quarterly results also show momentum, with $1.3 billion in revenue in Q2 2025, up from $1.2 billion during the same period in 2024.
Looking at its history, Snapchat’s revenue has steadily increased over the past decade, from $58.66 million in 2015 to $5.3 billion in 2024. This consistent upward trend demonstrates the platform’s ability to grow its advertising and service streams, even as competition intensifies across the social media landscape.
Below is the table showing Snapchat’s revenue by year.
| Year | Snapchat Revenue |
| 2024 | $5.3 Billion |
| 2023 | $4.61 Billion |
| 2022 | $4.6 Billion |
| 2021 | $4.12 Billion |
| 2020 | $2.51 Billion |
| 2019 | $1.71 Billion |
| 2018 | $1.18 Billion |
| 2017 | $824.95 Million |
| 2016 | $404.48 Million |
| 2015 | $58.66 Million |
Snapchat Advertising Spending Statistics
Advertising remains at the core of Snapchat’s business model, and recent data highlights both investment and volatility in this area. In 2024, the company’s advertising expenditure reached $57.7 million, representing a significant 131.72% increase compared to 2023.
Looking back, Snapchat’s ad spending has fluctuated in past years, with $42.7 million in 2022, $62.4 million in 2021, and $29.5 million in 2020.
This rising trend in ad spending reflects Snapchat’s continued focus on expanding its advertiser base, improving targeting tools, and strengthening its presence as a competitive digital marketing platform. For businesses and marketers, these Snapchat stats emphasize the growing value of running campaigns that blend creative storytelling with measurable tracking tools, like those available through ShortifyMe.
Below is the table for the annual advertising expenditure of Snapchat recorded over the years.
| Year | Snapchat Ad Spending |
| 2024 | 57.7 Million |
| 2023 | 24.9 Million |
| 2022 | 42.7 Million |
| 2021 | 62.4 Million |
| 2020 | 29.5 Million |
| 2019 | 31.4 Million |
| 2018 | 11.3 Million |
| 2017 | 10.9 Million |
| 2016 | 9.4 Million |
| 2015 | 2.7 Million |
Source: Statista
Looking Ahead: Snapchat’s Role in the Modern Marketing Mix
Snapchat has evolved far beyond disappearing messages, as it’s now a global channel where creativity and connection drive engagement. From audience growth and balanced demographics to expanding ad revenue and market presence, the platform continues to prove its influence in shaping how people communicate online.
For brands and marketers, the takeaway is clear: understanding these Snapchat statistics helps guide smarter marketing decisions and campaign strategies that resonate with today’s audiences.
If you’re ready to take a more measurable approach to your Snapchat campaigns, explore ShortifyMe’s pricing plans to see how you can create branded links, track engagement, and simplify reporting across every social platform.
